Product Designer
cnn.jpg

CNN

Product Design + UX Design

A DIGITAL TOOLKIT FOR NAVIGATING THE NEWS 

 

PROBLEM

 How can CNN remain true to its core beliefs & provide a more palatable way for young audiences to navigate unbiased news?


CNN has a median viewer age of 61 years old. Media prime-time viewership is down 8% across the top news channels and the next generation of viewers are developing habits and preferences that CNN is poorly positioned to serve. 
 

CONCEPT

New ways for CNN to be sought out by the next generation


USER EXPERIENCE

Interactive Prototype


Upon tapping a headline, the design of the app transforms to have a larger header image. The facts of a event (BP Oil Spill) are organized in a scrollable list format. Tapping the paperclip icon on the left brings up the saved for later feature where a user can recall pertinent information. The web visualizer was created to browse events by images that represent the facts instead of just a description only.       
        

PROCESS

 User Experience Documentation


Tools


UX Strategy:

Pen & Paper, Wireframing

Creative Suite:

Asset Development

Invision:

Interactive Prototype

 

STRATEGY: Noel Van ArtikBRAND MGR: Basil Frye , COPYWRITER: Kevin Fitz , ART DIRECTOR: Boris Opacic