A DIGITAL TOOLKIT FOR NAVIGATING THE NEWS
How can CNN remain true to its core beliefs & provide a more palatable way for young audiences to navigate unbiased news?
CNN has a median viewer age of 61 years old. Media prime-time viewership is down 8% across the top news channels and the next generation of viewers are developing habits and preferences that CNN is poorly positioned to serve.
New ways for CNN to be sought out by the next generation
Upon tapping a headline, the design of the app transforms to have a larger header image. The facts of a event (BP Oil Spill) are organized in a scrollable list format. Tapping the paperclip icon on the left brings up the saved for later feature where a user can recall pertinent information. The web visualizer was created to browse events by images that represent the facts instead of just a description only.
User Experience Documentation
Pen & Paper, Wireframing