Product Designer
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PAN AM

Product Designer 

DESIGNING FOR THE DEMANDS OF THE MODERN NOMAD  

 
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PROBLEM

How do we Navigate the tension between a Brand with Retro Heritage & forward-thinking Product Development?


Our team identified Pan Am as a brand with lasting equity that could be revived in a meaningful way. A peripheral market (luggage) to Pan Am's original industry (airlines) was also recognized to have a void regarding product innovation. Our opportunity was derived from these two angles. 
 

 
 

CONCEPT

Smart Navigation from an American Classic


In recognizing that our target craves new experiences, sketches and concepts were created that revolved around smarter travel. Adaptability and customization were the focus for the prototypes. 

 
 

USER EXPERIENCE

Knowing where your luggage is minimizes anxiety when Traveling


The overall experience of flying is uncomfortable. Checking your luggage makes it worse since you don't know where your luggage is or when it will be available. To solve this, GPS connectivity was included with a mobile app so you will always know how close your luggage is to you. The app design was created with one hand operation in mind. Drop down animations reveal additional animations that allow for dormant info about the bag inform a user's decisions. Swappable interior compartments add functionality so a singular bag can be specialized for particular instances of travel. Modern conveniences, such as a battery charger were also included. 
 

 

PROCESS

User Experience Documentation


Tools


 

UX Strategy:

Pen & Paper, Wireframing

Creative Suite:

Asset Development

Invision:

Interactive Prototype

 
 

BRAND MGR: Perry Lowder, COPYWRITER: Michelle SmithART DIRECTOR: Yelenia Sophia, Lily Fu