Product Designer
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Reserve The Airwaves

UX Design

DISRUPT ACCESS TO THE INTERNET TO CREATE SOCIAL GOOD 

 

PROBLEM

Broadbrand internet penetration on native american reservations is less than 10%


Native Americans struggle for modern day conveniences. Wireless carriers are seemingly non-existent around some Native American reservations  
 

CONCEPT

Co-opt mainstream frustration with the telecom companies to change the FCC rules


USER EXPERIENCE

Let people experience what native americans go through when accessing the internet


Accessing the wifi in Starbucks presents you with a .gif animation when a user attempts to connect. Internet connectivity is then throttled down for the initial minutes of connectivity.   
 

 

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UX Strategy:

Pen & Paper, Wireframing

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Creative Suite:

Asset Development, Wireframing

 

STRATEGY: ERIK OSBURNBRAND MGR: JULIANA COLE CLARK, COPYWRITER: SCOTT MINNIEARART DIRECTOR: MATT TERRELL