A DIGITAL TOOLKIT FOR NAVIGATING THE NEWS
HOW CAN CNN REMAIN TRUE TO ITS CORE BELIEFS & PROVIDE A MORE PALATABLE WAY FOR YOUNG AUDIENCES TO NAVIGATE UNBIASED NEWS?
CNN is widely regarded as the "most-watched cable network" by providing fast and accurate impartial information. It is also the 4th most followed brand on twitter and has the highest market share of all television websites. The bad news is CNN has a median viewer age of 61 years old. Media prime-time viewership is down 8% across the top news channels and the next generation of viewers are developing habits and preferences that CNN is poorly positioned to serve.
PRESENT NEW WAYS FOR CNN TO BE SOUGHT OUT AND REFERENCED BY THE NEXT GEN OF CONSUMERS BY CONNECTING THAT FOUNDATION TO THEIR VALUES
The mobile app within the CNN Fast Facts toolkit is designed with large hero images and easily digestible headlines to keep the user immersed into the latest content. Upon tapping a headline, the experience of the app shifts with the header image becoming larger and the logo and search icon shrinking for further immersion. The facts of a event (BP Oil Spill) are represented in a scrollable list format. Tapping the paperclip icon on the left brings up the saved for later feature that allows for facts to be pulled up quickly and easily. Imagining a new way to navigate the news, the web visualizer was created to browse events by images that represent the facts instead of just the text only.