UX Design (Illustrator, Photoshop, Lightroom)
Description: This micro-website design is apart of a creative concept for The Ritz Carlton called RISE. Collectively we decided to
utilize two methods of experience based executions to actively create a brand touch point. However, this execution was
built around the idea of achievement. The site serves to inspire & engage the millennial
audience by producing branded content celebrating changers across disciplines such as enterprise,
culture, education, and philanthropy. The mockup features localized weather and time for New York City as well as achievers like Vashtie Kola (director, designer), Mazdack Rassi (owner milk studios), and Johnathan Mannion (photographer). Mixing individuals based in New York City with globally recognized people and organizations like Elon Musk and Dr's Without Borders ensures relevancy. A unique opportunity is also using this execution of RISE to cover employees
of The Ritz Carlton making strides of excellence as well.
Date: March 2015
Product Design (Illustrator, Photoshop, Haberdash Screen Printing)
Description: I blended influences from hip-hop culture and
ancient Sumeria to brand my own limited line of t-shirts
and other garments. The Sumerians were the first civilization on Earth and created the first
language, cuneiform, which is pictured on the front of the tshirt.
AD (logo): Karl Giles
Date: January 2013
UX Design (Tumblr, Illustrator, Photoshop, After Effects)
Description: I customized a website and hosted it on Tumblr to serve as the
application for VCU Brandcenter's Experience Design Track.
Date: February 2014
Product Design for Wavy Kickz Ad Campaign ( Illustrator, Photoshop)
Description: To support rebranding of Wavy Kickz in Richmond, our group lasercut keychains of
classic Nike silhouettes that were easily recognizable . A new logo (pictured in the app above), an interior re-design of the store,
and limited run Wavy Kickz t-shirts in VCU colors round out the executions. Strategically dispersed during big rivalry games and March Maddness, the shirts would gain high visibility that would generate buzz due to the store's proximity to the heart of the VCU campus.
AD: Ryan Arnett
CD: Karl Giles
Date: December 2014