Centralizing the scope of a dynamic brand through a digital experiernce
PROBLEM
Enhancing the mobile experience with the Rocnation brand
To better connect with the Rocnation brand, a mobile app was designed to replace the current responsive website that exists today.
CONCEPT
Micro experiences serve as memorable touch points for the user interaction with the brand while also providing new opportunities for content and creation of new purchase funnels via the Timeline concept.
USER EXPERIENCE
Empowering the user via control of their own app experience
With a significant roster of clientele, a user can choose the way that best fits how they want to view the information displayed on screen.
PROCESS
Wireframes and Booklet
Booklet
Tools
UX Strategy:
Pen & Paper, Wireframing
Creative Suite:
Asset Development
Invision:
Interactive Prototype