Product Designer

Reserve the Airwavesold

DISRUPT ACCESS TO THE INTERNET TO CREATE SOCIAL GOOD 

 

PROBLEM

BROADBAND INTERNET PENETRATION ON NATIVE AMERICAN RESERVATIONS IS LESS THAN 10%


Native Americans struggle for modern day convenience when it comes to the internet. For example, applying for jobs, paying bills, and taking classes are mostly done using the internet which prevents most Native Americans that live on reservations from accomplishing these tasks. Wireless carriers are seemingly non-existant around some Native American reservations  
 

CONCEPT

CO-OPT MAINSTREAM FRUSTRATION WITH THE TELECOM COMPANIES TO CREATE MOMENTUM FOR CHANGE IN THE FCC RULES


USER EXPERIENCE

LET PEOPLE EXPERIENCE WHAT NATIVE AMERICANS GO THROUGH WHEN ACCESSING THE INTERNET


Through creating the Reserve The Airwaves organization and partnering with Google and Starbucks, the barriers preventing the telecommunications companies to allocate bandwidth for reservations can be lessened to pave the way for new opportunities for internet access. 

Accessing the wifi in Starbucks presents you with the .gif above when a user attempts to connect. Internet connectivity is then throttled down for the initial minutes of connectivity.  
 
 

CAMPAIGN


STRATEGY: ERIK OSBURNCBM: JULIANA COLE CLARK, COPYWRITER: SCOTT MINNIEAR, ART DIRECTOR: MATT TERRELL