E X P E R I E N C E
Universal Music Group / Havas Media - Los Angeles, CA
Senior Designer October 2018 - Present
• Crafts a user-centered approach to lead & build innovative product & visuals designs cross-functionally for worldwide ad campaigns.
• Increased UMG/Interscope e-mail marketing UCTR by 5.3 % post visual redesign.
• Utilizes motion & graphic design best practices to create animations for online, social media, theatrical, broadcast tv, national retail, large scale OOH and international video ad campaigns.
• Applies design-thinking from concepting to execution to amplify existing global ad campaigns for artists including Taylor Swift, Kanye West & The Weeknd.
• Establishes new project management processes & identifies new growth opportunities for design team and organizational unit.
• Drafts lo-hi design iterations, hi-fi prototypes, and storyboards for visual ad campaigns.
• Plans, captures & edits original photo & video content for worldwide ad campaigns.
• Builds on spec and timely deliverables for UMG internal labels (Republic Records, Def Jam, Interscope) & external clients (Rocnation, Spotify, Amazon) while establishing & maintaining effective relationships.
• Streamlines lifecycle of team projects, assignments, & communication with clients.
Sisters Network Central Virginia - Richmond, VA
Freelance Creative Manager August 2012 - September 2018
• Leads & manages non-profit fundraising online; Exceeded 2020 $30k fundraising goal.
• Captures & edits original photo & video content for outreach events using Adobe Lightroom.
• Establishes visual design & project management best practices and identifies and implements strategies for marketing growth.
• Maintains website and ensures web content is on brand with current campaign goals.
• Coordinates campaign efforts between internal and external teams for effective outreach.
RARE Art Labs, LLC - Richmond, VA
Freelance Brand Manager June 2018 - September 2018
• Utilized design-thinking to create user flows, wireframes, & prototypes for R.A.R.E. crypto art marketplace apps for web & mobile.
• Captured & edited visual content in Adobe Photoshop & After Effects.
• Established & optimized visual branding guidelines.
• Identified and implemented new social media and marketing opportunities utilizing video, photography, audio content.
Audacy - Richmond, VA
Creative Content Manager May 2018 - September 2018
• Captured & edited original video and photo content for signed recording artists & on-air talent.
• Assisted with visual content management for XL102, FOX Sports 910, & BIG 98.5 radio stations.
• Created on brand promotional print materials for radio events in Adobe Illustrator and Photoshop.
• Collaborated and managed relationships with event vendors.
Combs Enterprises - New York, NY
UX Design Intern June 2015 - August 2015
• Created personas, wireframes, and interactive prototypes for web and mobile apps across internal business units including Revolt TV & Ciroc.
• Collaborated cross-functionally to determine UX project goals and scope.
• Planned & captured original photo content published to Combsenterprises.com.
F O R M E R R O L E S
Daparak Inc. - Chesapeake, VA
Freelance Web Content Manager
The Breeden Company - Virginia Beach, VA
Marketing Manager
Dominion Enterprises - Norfolk, VA
SEO Copywriter/Internet Marketing Coordinator
E D U C A T I O N
V C U B r a n d c e n t e r
Master of Science in Business
Experience Design
O l d D o m i n i o n U n i v e r s i t y
Bachelor of Arts in Communication
T O O L S
Illustrator
After Effects
Photoshop
Lightroom
Indesign
Keynote
Premiere Pro
Final Cut Pro X
Invision
Figma
Blender
S K I L L S
User Experience Design
User Interface Design
Information Architecture
Interaction Design
Visual Design
User Research
Prototyping
A/B Testing
Wireframing
Storyboarding
User Flows