Understanding how to utilize data to craft an advertising strategy and creative execution that is impactful at a brand's touch points is key to designing lasting impressions.
I love concepting & executing these engaging brand experiences that reflect culture and drive digital innovation while maintaining strategic integrity. My cross-disciplinary skill set aligns with this evolution in modern advertising.
The Experience Design track at VCU Brandcenter will allow me to elevate this design-based skill set and become a thought leader with global reach.
