PROBLEM

How Do We Navigate The Tension Between A Brand With Retro Heritage And Forward-Thinking Product Development?

Our team identified Pan Am as a brand with lasting equity that could be revived in a meaningful and successful way. A peripheral market (luggage) to Pan Am's original industry (airlines) was also recognized to have a void regarding product innovation. Our opportunity was derived from these two angles.

CONCEPT

Smart Navigation From An American Classic

The team understood that targeting the well-educated frequent traveler among the ages of 25 through 39 would be most appropriate. Adventurous and curious, they don't just travel to relax but to experience and learn new things. They want their luggage to reflect their personality and are also willing to pay more for quality. This group is also early adopters of technology.

In recognizing that our target craves new experiences, sketches and concepts were created to allow for smarter travel with luggage. Adaptability and customization were the focus for the prototypes of the product line.

USER EXPERIENCE

Knowing Where YouR Luggage Is Minimizes Anxiety When Traveling

The overall experience of flying is uncomfortable. Checking your luggage makes it worse since you don't know where your luggage is or when it will be available. To solve this, GPS connectivity was included with a mobile app so you will always know how close your luggage is to you. Customizable interior compartments add functionality so a singular bag can be specialized for particular instances of travel. A removable that battery can charge two devices at once while also being charged itself in addition to a weight sensor rounds out the innovative offerings.